Semantic-structural features of marketing management terms in English and Uzbek
INTERNATIONAL JOURNAL OF DISCOURSE ON INNOVATION, INTEGRATION AND EDUCATION,
Vol. 2 No. 2 (2021): Vol. 2 Issue 2, 2021
This study is devoted to a comparative analysis of modern terminology in the field of marketing management in Uzbek and English. The appeal to this issue can be explained by the tendency of language development in the sphere of terminology to identify the sources of terminology formation, methods of terminology, as well as the influence of linguistic and extralinguistic factors on the terminological unit in its expression in economic reality. The study examines the active functioning layer of the marketing management terminology system of the analyzed languages. One-component and multicomponent terms, reflecting the peculiarities of the development of the sphere of marketing management and forming the conceptual framework of the term system in a synchronous cut of the late XX and early XXI centuries, are subjected to research. Despite the external similarities, the analyzed term system has regular inconsistencies in the Uzbek and English languages due to linguistic and extralinguistic factors. Inconsistencies relate to the semantic features of economic units (the predominance of monosemy and polysemy, the presence of synonymous series and units with primary or secondary tax significance).
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